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Brilliant! I always on the side of team members would join the brand communication. But I have bad experience in the last company I was working for. The founder of the company and marketing director were against to idea of any employee post or repost about the company. They believe employee were trying to shout out on behalf of the company. Ohhh god, are you jealous or what? I mean nobody will capture the company from you. On the contrary this will give sense of belonging.

Then I gave up. Anyway, we are here to shout out our topics, what we believe in. Let's enjoy!

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author

Wow, that's a weird approach - I had never heard of founders preventing employees from sharing the company's content!

If we're looking at many thriving Web3 brands these days (Zora, Seed Club, FWB), most of them have applied the Avengers strategy and turned their employees into characters in their universe. Even outside of Web3, the Kardashians are a good example of how far you can go implementing this strategy - so it really doesn't make sense to prevent employees from reposting content.

Plus, if you are doing a job you're proud of, you definitely want to share it with the world.

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To think people are out here without any ideas for what to write about, when there's so much going on! I have a counter-opposite problem: Having so much to write about that I end up not writing at all. Yet to see anyone try to square that circle.

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author

Interesting take! I'm definitely on the side of people who struggle to find ideas and never really thought about the ones who have too many - but I can definitely see it as a blocker to write. Maybe you should share with us some of your ideas for us to write aha!

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Jul 5, 2023·edited Jul 5, 2023Liked by Eliot Couvat

Ok, here's one: Is AI currently virtually uninvestable (as Raul Pal says in this video?) https://youtu.be/w8v6UILZKCA

And how are blockchain companies implementing AI beyond just window dressing? Do we have real case studies?

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